The Metrics Seed Investors Want to See

Fewer, better numbers

Seed investors want a handful of metrics that show your business is moving, not a full dashboard.

Pick metrics for your model

Software subscriptions: recurring revenue, growth rate, churn and retention.

Marketplaces: transaction volume, repeat usage and take rate.

Hardware and deep tech: pilots, technical milestones and customer commitments.

Show trends

Month-over-month change tells a better story than a single number.

Be consistent

Define each metric once and use the same definition everywhere. Changing definitions erodes trust quickly.

Report regularly

Sending a short monthly update to investors builds credibility long before you ask for money.

KoFund lets founders track KPIs and share monthly reports with investors. Start with a free profile.